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Build A Brand, Not A Business
Rise above the noise that clutters your thinking
I always go back to think about the time when we didn’t have Netflix or Hulu or tons of other platforms where you could just stream content.
I had a 20-inch television screen where we had to fight for the remote.
After 11 PM the channels would show cheap telemarketing shows where there are 2 people yelling on the screen about how the product is so great — just so unique.
One time my mother saw this juicer that had amazing features, she ordered it at the blink of an eye. 5 days later when the juicer arrived, and it broke down in 3 days. (I could not stop laughing)
We called the service, we called the telemarketing people — we called a bunch of people and they sounded like people with 2-digit IQ.
The point being, I learned an early lesson that day. You can have a shitty balance, shitty co-workers or shitty service — but if the marketing is right, people will buy.
But then you’re just fooling people with a bad product?
I agree, but if you take everything at face value you will not understand how business works.
